A comment in a previous post brought up a privacy concern that I’ve seen a lot, but never understood. I’ve met a number of people who don’t want the stores they shop at to keep a database of what they typically buy. For example:
>I’ve heard stories of people buying diapers for a friend and later getting mails targeted at young parents.. So even if I can’t make it impossible for that to happen I’d at least make it as difficult as possible.
I don’t really understand that hesitation. When I think about it, I can see no downside to the store knowing that I buy lots of diapers. This isn’t sensitive info. Tons of people buy lots of diapers. Why is it bad if my customer account number includes the “Diaper-Buyer” tag?
And I can see the upside – being directly mailed coupons that I find useful. Twice a week I get a huge pack of coupons in my mailbox, which goes directly into the trash without me looking at it, because it’s the same scattershot pack that is sent to EVERYONE and 98% of the time there is nothing in there that will benefit me. But once every few months I get a nice direct mail from my supermarket with coupons in it for things that I buy very regularly. It saves me a lot of money, and takes almost no effort. I appreciate it a lot.
Every now and then I see an advertisement for something I am REALLY glad I saw. A Paul & Storm concert sneaking through my city, in one case. I had a great time. I would love for more advertising to actually tell me about things I want to know about. I would even be willing to pay for useful advertising!
Right now I have AdBlocker installed, because the internet is a giant flashing billboard that is always yelling in your face. The advertising makes many sites unusable. To me it feels like a personal violation, and an assault. My time is being wasted, my attention is being stolen, and my concentration is being disrupted. This is the sort of thing that would make me suspect intentional, malicious sabotage if I didn’t know better. I despise it.
But I can imagine a world were the only ads I see are the ones that I am extremely happy to see! The ones that tell me about an upgrade to my car, or a game I’ve been dying to play is on sale, or a band or podcast I love is coming to my town. The sort of thing I would literally pay an assistant to keep track of and notify me about, if I had the money. These are good ads. And I don’t understand why I would want to make that world harder to achieve. If using a customer card can help make my life better in this way, I’m all for it.
Am I missing a strong counter-argument?